Based in the center of Fes, Morocco, our brand is the creation of two childhood friends who sought to revolutionize Moroccan streetwear.

Fashion to us is not just about dressing, it is about creating a statement, a state of mind, and a movement. Our aim is to introduce Moroccan ingenuity on the international arena.

Every piece we make encapsulates quality, style, and identity—meant to give confidence and redefine the definition of Moroccan streetwear. From Fes streets to global streets.
This is not just fashion.
This is the future of UNEXPECTED Moroccan streetwear.